ADIF roundup: Our recommendations to the RBI, another institutional partnership, and some ecosystem updates.

Our work and activities and the latest highlights from the Indian startup ecosystem.

ADIF’s work and latest activities

Our recommendations to the RBI on the storage of card data. For quite some time now, merchants and payment aggregators have been saving customer’s card credentials (encrypted card number and expiry) in order to offer a seamless online payment experience to their users. Keeping in mind the security concerns, we made a submission to India’s Central bank regarding the solution for storing user's card details.

Read our recommendations here.

Digitisation and democratisation: hallmarks of the startup sector. ADIF’s Executive Director, Sijo Kuruvilla George wrote an op-ed on the opportunities as well as the unique challenges that lie ahead for the Indian startup ecosystem. At about 10-15 years, the startup sector is still nascent and policies are yet to catch up. It is the choices that we make as a market and as a country that will set the stage for the course forward, and will also end up serving as a blueprint for nations around the world as everyone transitions into a digital-first economy and society.

Read the full op-ed here.

Our comments on the US verdict directing Apple to change its tightly controlled rules. Sijo Kuruvilla George was quoted in The Telegraph on the Apple App Store ruling.

Another institutional partnership. ADIF and FiiRE Goa have entered into an institutional partnership to help strengthen the Indian startup ecosystem.

ADIF in the news

Over the last two weeks, we’ve received significant media coverage on our stand on Google and Apple’s antitrust practices and their abuse of dominant position.

We were featured twice on the front page of the Economic Times, as well as in The Telegraph and The Hindu Business Line.

Read about all of our media coverage here.

Latest from our blog

Why you should care about the Google 30% tax. We broke down the Google commission issue and explained why the company is charging this as well as who gets affected by the Google tax.

The key issues with Google's new Play Store policy. We looked at the main issues that arise out of the imposition and enforcement of Google’s native billing system and the 30% Google commission, including monopolistic practices and the impact on end-user.

Updates from the ecosystem

Two-year-old Apna becomes one of the fastest Indian unicorns.
Pine Labs raised $315 million.
PharmEasy acquired healthcare supply chain start-up Aknamed.
Byju’s acquired coding site Tynker for $200 million.

That’s all for this week, thank you for reading!

We look forward to your feedback to improve this newsletter and make it more relevant to you. You can e-mail me at

Amanat Khullar
Content & Editorial, ADIF

Join the Alliance of Digital India to become a part of our journey to transform India’s startup ecosystem into the best in the world.