Media Kit

For any other media-related queries, please reach out to Amanat Khullar at

Company Backgrounder

Founded in 2020, ADIF (Alliance of Digital India Foundation) is an industry body for India’s digital startups formed to fully capitalise on the sector’s promise with the objective of its long-term prosperity in mind. ADIF aims to build an alliance of founders and startups, all of whom are committed to the success and growth of Digital India.

A Section 8 non-profit organisation, ADIF was founded by the likes of Sairee Chahal of Sheroes, Murugavel Janakiraman of and Ritesh Malik of Innov8. ADIF is committed to inspiring India’s youth to consider technology entrepreneurship to create jobs and wealth in our society thereby promoting entrepreneurship across the nation.

ADIF’s mission is to transform the Indian startup ecosystem into among the best in the world while upholding the essence of the Indian startup playbook or the Indus Valley Playbook and ensuring that it emerges as a strong alternative to the dominant Silicon Valley Playbook. ADIF also aspires to be the voice of Indian startups, represent their views before the government and industry forums, and work towards creating favourable policy and regulatory frameworks. It will bring together founders, promote collaboration and celebrate startup successes to make India a more vibrant startup nation.

Staff Profiles

Sijo Kuruvilla George, Executive Director at ADIF

Sijo Kuruvilla George is the Executive Director of the Alliance of Digital India Foundation (ADIF), a think tank for India’s digital startups that liaisons between the government and the regulatory bodies. Sijo is responsible for all executive decisions and communications of the foundation.

Read the full profile.

Tom Thomas, Director of Policy and Research at ADIF

Tom completed his B.Tech from the National Institute of Technology, Warangal and a PG in Management from the Indian Institute of Management, Kozhikode. He has worked with private, public, and academic incubators in the past and has experience designing and launching programs for startups with national and international partners.

Read the full profile.

Jibin Jose, VP of Startup Relations at ADIF

Jibin, a graduate in computer science and engineering, has been a startup founder – building an IoT Hardware company called Flipmotion. ADIF co-founder and board member Ritesh Malik wrote the first cheque at Flip and they ended up raising capital from other top investors like Accel Partners and Qualcomm Ventures after winning the prestigious Qualcomm QPrize 2015 (runner-up).

Read the full profile.

Amanat Khullar, Content and Editorial Manager at ADIF

Amanat, who holds a BA (Honours) in Economics from the University of Delhi and an MS in Journalism, Columbia University Graduate School of Journalism, has experience in reporting, content, editing, and audience engagement. She has previously worked with Scroll.inQuartz India and The Wire.

Read the full profile.

ADIF Alliance Members

Our alliance is 468-member strong, including institutional and individual entities. We’re growing at 10-25 members per week.

Read more about our alliance members here, here, here and here.

For any other media-related queries, please reach out to Amanat Khullar at