SaaS startup Rocketlane secures $3 million in seed funding

Apart from further building on its product, the startup plans to use the funds to grow its team.

The B2B software-as-a-service (SaaS) startup Rocketlane, which helps companies with collaborative customer onboarding, has secured $3 million in seed funding from Nexus Ventures Partner and Matrix Partners India. 

Their seed round also saw participation from Chargebee co-founders Rajaraman Santhanam and Krish Subramanian, Vymo CEO Yamini Bhat, Strikedeck CEO Shreesha Ramdas, Thumbtack co-founder Jonathan Swanson and Freshworks COO Pradeep Rathinam among others.

Apart from further building on its product, the startup plans to use the seed funding to grow its team.

Started in April 2020 by co-founders Vignesh Girishankar, Deepak Bala, and Srikrishnan Ganesan, Rockletlane helps businesses cut down time-to-value, streamline software implementation journeys, and provide real-time visibility.

Before Rocketlane, the three founders have together managed Freshchat at Freshworks – this after the latter took over their chat business Konotor in 2015. Konotor allows businesses to talk directly to their users and is used in the apps of BigBasket, Zomato, and Swiggy. Their time at Freshchat, the co-founders stated, taught them the importance of customer onboarding.

According to Ganesan:

“Onboarding is becoming the new bottleneck for fast-growing enterprise SaaS ventures, and top VCs are watching the gap between the Live ARR and Contracted ARR among their portfolio companies.”

Since the Covid-19 pandemic has led to a rise in enterprise adoption of technology, customer onboarding and the implementation of tech stack have become even more significant. 

Amanat Khullar is the Content and Editorial Manager at ADIF.

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