Responding to Google’s recent blog on implementing User Choice Billing (UCB) System from April, 26 2023, wherein Google will take 11-26% of revenue earned by Indian Startups, merely as commission without providing any specific service to these Startups, ADIF (Alliance of Digital India Foundation), an Indian Digital Startup policy thinktank has requested CCI (Competition Commission of India) to look into these abusive dominance practices of Google on an urgent basis.