ADIF Monthly Roundup: July 2021

Dear reader,

Thank you for supporting ADIF and for your belief in the Indian startup ecosystem and its enormous potential.

Several of you reached out last month with fantastic referrals – that has helped our network to grow every day and we’re currently over 100-members strong! 

We would love your continued help to get us connected to more like-minded individuals and organisations that could be a part of ADIF using this short referral form.

📣 Some key announcements

  • ADIF is now the Alliance of Digital India Foundation. At the core, we are essentially a network of founders and startups – all of whom are driven towards making India the best startup nation globally. As a group of organisations and individuals who are vested in the success of Digital India, we believe that the term ‘alliance’ represents us better. 

  • Sijo Kuruvilla George was appointed as ADIF’s Executive Director to set the strategic roadmap for the organisation. Sijo’s wide-ranging experience encompasses entrepreneurship and management consulting to mentoring, and he is one of the strongest catalysts for today’s youth to transform their ideas into possibilities.

  • We officially announced our mission to transform the Indian startup ecosystem to be among the top 3 globally by the year 2030 and Sijo has detailed on our blog ‘Why we formed ADIF.’ “The path we craft here in India,” he wrote, “will become the blueprint for other startup ecosystems all over the world as they also transition into a digital-first economy.” 

  • We submitted our recommendations to the Department of Consumer Affairs on the draft e-commerce rules. We recognize the government’s intent to protect small and medium players, but believe that the rules tend to miss the mark on ensuring friendliness for them. Tom Thomas, who oversees Government Relations at ADIF, detailed the recommendations on our blog

  • Tom is currently working on the Google 30% lagaan issue and the 'real' ease of doing business in India. We are eager to hear your thoughts and perspectives on these. Please share them with Tom at

  • We are now over 100-members strong and are eager to have each and everyone who is vested in the success of the Indian startup ecosystem as a part of our alliance. Should you have any suggestions on who can join our network, feel free to reach out to Jibin, who oversees Startup Relations at ADIF, at or +91 9633908735  (Whatsapp).

🎉 Extend a welcome to our newest members

Find out more about our new members here.

📝 Here’s the latest from our blog

The ADIF blog is where we post about the Indian startup ecosystem and more. 

These are some of the latest posts. 

  • Nykaa’s initial public offering (IPO) could value the e-commerce unicorn at over $4 billion, and Nium and Droom are the latest entrants to the unicorn club. Read more about what’s happening in Indian's unicorn space.

  • ShareChat’s parent company raised $145 million, Swift raised $2.2 million, and Dozee raised $6 million. Learn more about the latest funding rounds.

  • The 13-year-old food-tech company Zomato achieved a milestone last month – becoming the first Indian unicorn to go public. Read all about the Gurugram-based startup’s journey from idea to IPO.

  • I wrote a profile on Ravi Mittal, the founder and CEO of dating platform QuackQuack – which has over 13 million users in India! – exploring his journey from coming up with the idea over a decade ago to his plans now to take his platform to other countries. Read Ravi’s incredible story here. Should you have any thoughts on who in the startup space you’d like to be interviewed, please reach out to me at

📱Follow us

We’d like to invite you to be a part of our social media network to stay up to date on our progress and the digital startup ecosystem. You can follow us on TwitterInstagramLinkedIn, and Facebook.

We’d also love for you to help amplify our voice by engaging with our posts and liking/re-tweeting them. 

Amanat Khullar
Content & Editorial, ADIF