ADIF has joined hands with CAF for fair app marketplace

Our work and activities and the latest highlights from the Indian startup ecosystem.

ADIF’s work and latest activities

We partnered with the Coalition for App Fairness to support a free and fair app marketplace for all developers. The partnership has come on the heels of a conference on app ecosystem fairness held in South Korea where the discussion centered around the need for regulating the application ecosystem.

Several industry leaders and developers stressed the importance of joint efforts to take on the duopoly of Apple and Google – which is the aim behind joining forces with CAF, an independent global non-profit organization formed to protect consumer choice, foster competition, and create a level playing field for all app and game developers worldwide.

As part of the partnership, we will collaborate to create joint advocacy positions and amplify events, content, and efforts.

Read more about the partnership here.

ADIF is an ecosystem partner at Huddle Global. The Kerala Startup Mission (KSUM) is organising a networking conference for entrepreneurs on December 8-9 to help them get connected with the best stakeholders in the startup ecosystem.

Read more about the event and book your tickets here.

How can startups survive in a monopolistic market? This will be a key point of discussion at SOT(Startups of Tomorrow): An Entrepreneurship Expo by AKCSSC, where Sijo Kuruvilla George, the Executive Director of ADIF, will be among the panelists.

ADIF has collaborated with IEEE PIE and Kerala Startup Mission for the innovation expo where startups are invited to showcase their products or services.

You can registration till November 24 here.

Latest from our blog

How India and other countries are challenging the monopolistic practices of Apple and Google. Here we listed some of the actions countries and companies are taking.

What are RBI's norms on card data storage and tokenization? We broke down tokenization, RBI's rule on card data storage, and ADIF's recommendations.

Updates from the ecosystem

How Falguni Nayar built Nykaa to stand out from the crowd.
The IPO bonanza of November.
Mensa Brands turned unicorn in 6 months.
VC investments in Indian start-ups hit a record high in Sept quarter.
Zomato may put $500 million more into Grofers' cart.

That’s all for this week, thank you for reading!

We look forward to your feedback to improve this newsletter and make it more relevant to you. You can e-mail me at

Amanat Khullar
Content & Editorial, ADIF